It all started in 2008 when Bruno just answered an American friend: "I'm not a tourist guide man, I hate tourism tours!", in response to a question about starting a business in the tourism industry.
Bruno continued: "I'm doing this because I'm unemployed, I have time, I love my city and I want to share this love and knowledge with everyone. I want to make them understand things around here and that's it." The immediate feedback of everyone in the van was: "We love it!! Do it, do it just like you are doing it now!!"
In the beginning of 2010, We Hate Tourism Tours was born. It was not an idea or a project — it was something that had already started a long time ago, in Bruno's notebooks and drawings and in the way he had been traveling with his parents since he was just a little boy. His mom always said: "More than just our son, you'll always be a result of the people you meet and the places you see."
Since then he never stopped meeting people and exchanging experiences with like-minded travelers from everywhere around the world. And We Hate Tourism Tours is a result of this — a continuous exchange and cultural enrichment from people who see and want to experience things in a different way.
'More than just our son, you'll always be a result of the people you meet and the places you see.'